Norm Architects

Norm Architects

We are a multidisciplinary design studio with a unique and simple aesthetics, and an ambition to create objects and spaces that are striking, functional and aesthetically durable. Our tools are architecture, product design and photography. The name Norm indicates the importance of drawing inspiration from traditions that, having been refined for many centuries within the field of architecture and aesthetics, should be considered norms. Our focus is on making quality, durability and timelessness a virtue.



Jonas Bjerre-Poulsen, Architect MAA & Partner

Jonas is an architect and founding partner at Norm Architects with over a decade of experience as an architect, designer, art director and photographer. Jonas shares his passion for phenomenology—the philosophical study of human experience—and striking spaces, objects and images with clients that range from established design brands to international magazines and private homeowners. Trained at both The Royal Danish Academy of Fine Arts and Copenhagen Business School, Jonas mixes business-oriented and strategic thinking with the conceptual thoughts and visions that bring creative projects to life. ‘I have a strong vocation for creating thoughtful projects that make a difference and stand out in an understated, refined manner,’ he says of his work, which has won awards including the Red Dot, IF Design Award, Design Plus Award and Good Design Award.

Linda Korndal, Architect MAA, Head of Architecture


As head of architecture at Norm Architects, Linda works to shape each space with a story. Conceiving narratives for each project, Linda adds intention to aesthetics by working within the framework of certain questions: How do certain spaces evoke distinct behaviors and emotions? What are their perceived qualities? How do we become aware of this and use them purposefully? Her approach has been shaped from a decade of experience in the fields of architecture, communication and as a lecturer at The Royal Danish Academy of Fine Arts. ‘Architecture that is strengthened by the life carried out within it. That, to me, is success,’ she says of her work.

Kasper Rønn Von Lotzbeck, Architect MAA, Designer & Partner


Kasper founded Norm Architects together with Jonas Bjerre-Poulsen in 2008. Combining a strong intuition for shapes and details with extensive technical insight, Kasper leads Norm Architects’ furniture and product design projects, such as those for Danish design brands Menu and &tradition. Trained at The Royal Danish Academy of Fine Arts and, later, in the studio of industrial designer Ole Palsby, Kasper’s products and furniture pieces are an integral part of the firm’s design process and portfolio. ‘That we are able to build on the past and look forward,’ he says of his motivation. ‘When we succeed in that, we feel good.’

Katrine Goldstein, Managing Director

Katrine is responsible for tying together the firm’s many disciplines into one cohesive approach. As managing director, Katrine works across platforms and geographical borders to ensure that projects are developed and delivered at their full potential. With a background at renowned branding and communication agencies in London and Copenhagen, Katrine’s previous work with international corporations has instilled in her a deep intuition into the nature of building client relationships and collaborations. At Norm Architects, she leverages her experience and skills to create tailor-made client experiences and project management processes.