Norm Architects

Norm Architects

Norm Architects was founded in 2008. We work in the fields of industrial design, residential architecture, commercial interiors, photography and art direction.



Much like human well-being, the essence of Norm Architects’ work is found in balance—between richness and restraint, between order and complexity. Each project—whether architecture, interiors, design or creative direction—is imbued with the same intrinsic quality: a simplicity that carries bigger ideas. Guided by the body and mind rather than by trends or technology, our projects explore ideas that not only look good but that also feel good: Architecture becomes thoughtful, minimalism acquires softness and visual matter assumes haptic qualities. Our work is sharp and crisp and exudes, tacitly, our focus on quality, details and durability.



Situated in one of the oldest streets of Copenhagen, Denmark, we respect our context and build on the traditions of Scandinavian design—of timeless aesthetics, natural materials and upholding Modernist principles of restraint and refinement. Through exploring what it is that heightens the human senses regardless of personal preference, our projects strip spaces, objects, ideas and images back to their simplest form. Our expertise lies in finding the balance—when there’s nothing more to either add or take away.


Linda Korndal, Architect MAA, Head of Architecture & Partner

As head of architecture at Norm Architects, Linda works to shape each space with a story. Conceiving narratives for each project, Linda adds intention to aesthetics by working within the framework of certain questions: How do certain spaces evoke distinct behaviors and emotions? What are their perceived qualities? How do we become aware of this and use them purposefully? Her approach has been shaped from a decade of experience in the fields of architecture, communication and as a lecturer at The Royal Danish Academy of Fine Arts. ‘Architecture that is strengthened by the life carried out within it. That, to me, is success,’ she says of her work.

Jonas Bjerre-Poulsen, Architect MAA & Partner

Jonas is an architect and founding partner at Norm Architects with over a decade of experience as an architect, designer, art director and photographer. Jonas shares his passion for phenomenology—the philosophical study of human experience—and striking spaces, objects and images with clients that range from established design brands to international magazines and private homeowners. Trained at both The Royal Danish Academy of Fine Arts and Copenhagen Business School, Jonas mixes business-oriented and strategic thinking with the conceptual thoughts and visions that bring creative projects to life. ‘I have a strong vocation for creating thoughtful projects that make a difference and stand out in an understated, refined manner,’ he says of his work, which has won awards including the Red Dot, IF Design Award, Design Plus Award and Good Design Award.

Peter Eland, Architect & Associate Partner

Before founding his own studio, Peter was the Creative Director at Wagas Group and worked at Neri & Hu for half a decade prior to that. In his years of experience in China, he has been responsible for building and designing many restaurants, cafes, hotels and private residents including the Baker & Spice on Anfulu, Mi Thai restaurant which was mentioned in the China Michelin star guide, Le Meridian hotel in Zhengzhou.

Frederik Alexander Werner, MA – Designer & Associate Partner

Trained at The Royal Danish Academy of Fine Arts, Frederiks focus is on furniture and products design, working with a large range of our domestic and foreign clients.

With a functional and minimalist approach he is creating coherent collections as well as unica exhibition pieces in close collaboration with our clients – always striving to design characteristic and iconic products.

Frederik has both domestic and foreign experience,  working in Japan and doing more than 2 years of consultant work for Georg Jensen.

Katrine Goldstein, Managing Director & Partner

Katrine is responsible for tying together the firm’s many disciplines into one cohesive approach. As managing director, Katrine works across platforms and geographical borders to ensure that projects are developed and delivered at their full potential. With a background at renowned branding and communication agencies in London and Copenhagen, Katrine’s previous work with international corporations has instilled in her a deep intuition into the nature of building client relationships and collaborations. At Norm Architects, she leverages her experience and skills to create tailor-made client experiences and project management processes.


Laura Bilde, Junior Designer

With a strong grasp on materiality and form, Laura works across both product and interior projects. She’s driven by tactility, curiosity and design that can be experienced both on a physical and emotional level.

Kasper Rønn Von Lotzbeck, Architect MAA, Designer & Partner

Kasper founded Norm Architects together with Jonas Bjerre-Poulsen in 2008. Combining a strong intuition for shapes and details with extensive technical insight, Kasper leads Norm Architects’ furniture and product design projects, such as those for Danish design brands Menu and &tradition. Trained at The Royal Danish Academy of Fine Arts and, later, in the studio of industrial designer Ole Palsby, Kasper’s products and furniture pieces are an integral part of the firm’s design process and portfolio. ‘That we are able to build on the past and look forward,’ he says of his motivation. ‘When we succeed in that, we feel good.’