Visual Journal - Norm

@normarchitects

‘The Reinvention of Forms’: the first monograp

‘The Reinvention of Forms’: the first monograph by Norm founder @jonasbjerrepoulsen presents a striking collection of his cinematic compositions. Hardcover and clothbound in real italian texture, The Reinvention of Forms is printed in black and white tritone and thread bound with linen. With a debossed tip-in image on the front and back cover, and titles in white foil, the book is available in two colours and comes in a limited edition 32 x 24 cm.

@jonasbjerrepoulsen
@etuieditions @new_mags
@thomdahl jcliffordburns @charlesshafaieh
#normarchitects #softminimalism #etuieditions
#juhanipallasmaa #normarchitects #softminimalism

The strict architectural structure of the Braid Ch

The strict architectural structure of the Braid Chairs with paper braided armrests, makes them ideal both as free-standing furniture, as well as simply placed against a wall. Designed in collaboration with @studiomk27, the repetitive sticks of the back and the paper cord braided armrests are inspired by patterns found in classic bamboo constructions and tatami mats. Designed for @ariakecollection. #normarchitects #softminimalism

One of the main narratives in the interior design

One of the main narratives in the interior design of the Azabu Residence is inspired by the well-known Japanese book by Jun’ichirō Tanizaki, “In Praise of Shadows”, that was recommended to us by @Keijiashizawa on one of our first field trips in Japan. In Scandinavia we often work with bright white walls to enhance daylight, but through the writings of Jun’ichirō Tanizaki, we understood the value of dark, dim places and chose to celebrate and enhance the nature of the site, which resulted in a dark monochrome material palette. #normarchitects #softminimalism

"With rapid urbanization, we work constantly with

"With rapid urbanization, we work constantly with more symbolic connections with nature inside the house, reconnecting man with nature through the use of tactile surfaces. Everything carries time within it and will decay eventually. It's just a matter of how many days or thousands of years. Materials that seem more natural decay in a way that only adds to their beauty, where the traces of time make them beautiful."

Words and photography by @jonasbjerrepoulsen. #normarchitects #softminimalism.

The Pennon dining/conference table holds the story

The Dulong flagship store, located on Ny Østergad

A glimpse of @_pantechnicon‘s new Japanese resta

A glimpse of @_pantechnicon‘s new Japanese restaurant, Sachi, opening 21st July on Motcomb st., London. A celebration of Japanese food, culture and craft, paired beautifully with pieces from the @Karimokucasestudy collection; Here the N-DC02 Dining Chair and N-ST01 Side Table. #normarchitects #softminimalism

Our bespoke desks, made from Dinesen oak, give a n

Our bespoke desks, made from Dinesen oak, give a natural warmth to the Kinfolk Gallery offices, for which they were designed. The design is inspired by Japanese architectural construction principles, and their solid wood composition enhance a sense of tactile luxury. #normarchitects #softminimalism

A unique family dwelling on the border of a workin

A unique family dwelling on the border of a working farm in the English county of Suffolk completed in 2017. Designed as a flat-roofed pavilion, the Reydon Grove Farm embraces and invites in the surrounding landscape through floor-to-ceiling windows for a smooth and calming transition between inside and out. Image by @jonasbjerrepoulsen. #normarchitects #softminimalism

Designed to correspond with the architectural elem

Designed to correspond with the architectural elements inside the rooms and building, the headboards at @The_Audo are composed of oak veneer, leather and textiles. Simple and tactile, they provide a warm and exclusive feel and tie the spaces together. #normarchitects #softminimalism

"Balancing an inviting architectural language with

"N-BB01” is a collection of bespoke storage obje

"N-BB01” is a collection of bespoke storage objects collaboratively produced by Danish; @augustsandgren and Japanese; @karimokucasestudy.

The first series have been specifically produced for the Archipelago House, our recently finished private summerhouse, located on the unspoiled and rocky western coast of Sweden.

Image by @jonasbjerrepoulsen and @fixiekarl. #normarchitects #softminimalism

The Vaults are sculptural, tactile pieces, celebra

The Vaults are sculptural, tactile pieces, celebrating the simplicity and beauty of the architectural detail as individual archetypes. The natural imperfections of the travertine and limestone enhance the personal identity of the sculptures, making them unique as individual, stand-alone art pieces. Designed for @aliumcph. Image by @jonasbjerrepoulsen. #normarchitects #softminimalism

Through the entrance of the Fjord Boat House, gues

Through the entrance of the Fjord Boat House, guests are led straight to a spacious, open dining area with unobstructed views of the beautiful fjord. Sparsely furnished with rich, crafted details and natural materials, the space inspires calm reflection and relaxation. Image by @jonasbjerrepoulsen. Architect of records: @arkitema. #Normarchitects #softminimalism

The rhythms in the N-S01 sofa carries references t

The rhythms in the N-S01 sofa carries references to traditional Japanese architecture methods and democratic Danish furniture design from the 50’s. All elements are visible and proudly displayed through an honest design language. The armrest continues along the backrest of the sofa, creating a shelf-like element that increases the functionality of the furniture piece, making it suitable for the small home. Designed for @karimoku_official as a part of @karimokucasestudy. Image by @jonasbjerrepoulsen. #normarchitects #softminimalism

The Domus Chair originally designed by Alf Svensso

The Domus Chair originally designed by Alf Svensson was revitalized in 2020 as a part of the @DUX_official Domus Collection. It was restored to the range after browsing through the archive of old classics during a previous collaborative project. The Domus collection includes the revitalized Domus Chair Wood with matching footstool, Domus Chair Steel and Domus table. The Domus Chair Steel has a small footprint, making it easy to position in a room. Art direction and curation @normarchitects. Styling @pernille.vest, styling assistant @henrietteschou. Image by @jonasbjerrepoulsen. #normarchitects #softminimalism

The Gjøvik House is a modern cluster house with s

The Gjøvik House is a modern cluster house with secluded little nooks, bright and spacious common areas, embracing all aspects of family life. The surrounding beautiful wilderness is reflected in the house layout and material palette, creating an intimate and warm atmosphere, providing shelter from the frigid days of Nordic winter. Image by @jonasbjerrepoulsen. #normarchitects #softminimalism

The Koku tables, inspired by Japanese and Scandina

The Koku tables, inspired by Japanese and Scandinavian minimalism, master the delicate art of balance; Between the light and heavy, the aesthetic and functional. The slender steel tube gracefully supports the tabletop and provides contrast to the tactile wooden construction. Designed for @fogiacollection. Image by @jonasbjerrepoulsen. #normarchitects #softminimalism

“Boasting all-natural, rich materials, the Seasi

“Boasting all-natural, rich materials, the Seaside Abode gives you the feeling of being in the middle of nature while inside the house.”. The secluded holiday home is completed in muted tones enhancing the connection between interior and exterior. The large windows provide exquisite views of the unspoiled, Danish coastline and invite in nature and sunlight. Image by @jonasbjerrepoulsen. #normarchitects #softminimalism

The fact that human and nature are inseparable mak

The fact that human and nature are inseparable makes it all the more vital to have nature be part of our indoor environments – living surfaces, soft and calming nuances that make us feel at ease. The Archipelago House is a plethora of natural materials, muted colors, clean lines, and minimal, yet well-curated, furnishings. The interior is made from beautiful crafts- manship with a focus on quality and handmade pieces.

Image by @jonasbjerrepoulsen. #normarchitects #softminimalism

Our bespoke bathroom cabinets, designed for the Sa

Our bespoke bathroom cabinets, designed for the Sandbjerg Residence, are finished in lamelled natural oak and carry a marble table top and matching bespoke marble sinks.
The elegant furniture piece holds reference to the general material-scheme and refinement of the residence interiors.
Image by @jonasbjerrepoulsen. #normarchitects #softminimalism

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