Visual Journal - Norm

@normarchitects

Fragmenting bodies, architecture and nature, Jonas Bjerre-Poulsen reinvents the forms around him as luminous images, creating intimate and enigmatic juxtapositions that invite the viewer to look again and imagine what lies beyond the frame. Hardcover and clothbound in real italian texture, The Reinvention of Forms is printed in black and white tritone and thread bound with linen. With a debossed tip-in image on the front and back cover, and titles in white foil, the book is available in two colours and comes in a limited edition 32 x 24 cm. First edition is limited to 1.4000 copies. Purchase the book through New Mags (link in bio) @new_mags @jonasbjerrepoulsen @etuieditions @christiamandersen
@thomdahl @jcliffordburns @charlesshafaieh #juhanipallasmaa #normarchitects #softminimalism

Introducing the Embrace Chair and Embody Stool in Vintage Cognac, designed for Fogia's AW2020 Collection. Embrace is a scaled down version of the studio's statement wingback armchair, Enclose. Created to allow for plays on scale and height when paired together, the reduced size is a little more versatile within a home or smaller spaces. Available in a variety of textiles and timber finishes, this chair can be designed to suit all. Beautifully captured by @jonasbjerrepoulsen and styled by @pernille.vest & @henrietteschou @fogiacollection #fogia #normarchitects

Introducing the Fjord Boat House. Uniquely located close to the water’s edge on the border of Denmark & Germany, the guest cabin has been designed with a raw, timber exterior and minimalistic Scandi-Japanese interior. Organic shapes, tactile materials and artisanal ceramics add a softness to the space, effortlessly complimenting the surrounding nature and becoming the perfect spot to slow-down, unwind and reconnect.
Photography by @jonasbjerrepoulsen #normarchitects #softminimalism

Beautiful marble details in the newly renovated PH House. Our approach to architecture and design is based entirely on the idea that spaces and furniture should first and foremost, serve its user rather than just being a means of artistic expression. We call it soft minimalism, and consider it an ongoing study of ours in human contentement and in creating wholesome, lasting environments. @koebenhavns_moebelsnedkeri #normarchitects #softminimalism

A peek inside the kitchen of the Archipelago House - floor to ceiling, wooden cabinetry runs along the length of the space, providing optimal storage, functionality and minimising clutter. A large, industrial island divides and connects the kitchen and dining areas seamlessly, forming a sense of unity and togetherness within the home. Clean lines, natural lighting and a muted colour palette compliments the outdoor landscape and brings an overall sense of comfort and serenity to the space. Photography by @jonasbjerrepoulsen #normarchitects #softminimalism

At Alium Gallery, it is now possible to discover and buy a selection of large-scale, limited edition art prints from the newly launched book 'The Reinvention of Forms' by Jonas Bjerre-Poulsen. The exhibit will be on display until the 22nd of December, and all prints are available for purchase internationally online via the gallery's website. @aliumcph @jonasbjerrepoulsen #normarchitects #softminimalism

Inspired by nature and designed for Fogia, Enclose has been created with a minimalistic and functional approach. The wingback chair is composed of clean lines and carefully selected details, upholstered in green Barnum and resting on a stained oak base - it becomes an inviting oasis of calm relaxation. Both shells are individually upholstered, making it possible to change the look overtime if you desire. Complimented by the Embody stool, it's the perfect spot for a weekend perch. @fogiacollection Photographed by @jonasbjerrepoulsen for Fogia's AW2020 Campaign, and styled by @pernille.vest & @henrietteschou
#fogia #normarchitects #softminimalism

Designed with great comfort, architectural expression and a small footprint in mind - the new Club Chair 'N-CC01' has been crafted from a crisp, wooden frame and soft, upholstered back that becomes one with the armrests. The beautiful, rounded design creates a warm and welcoming aesthetic, comfortable for the user to move around in, yet still lightweight and functional in form.
The new Club Chair is produced by Karimoku as part of the Karimoku Case Study Collection, and will be available for purchase Spring 2021. @karimokucasestudy Photography by @jonasbjerrepoulsen #normarchitects #softminimalism

Launching The Reinvention of Forms. The first monograph by Jonas Bjerre-Poulsen presents a striking collection of cinematic compositions, now available for purchase through New Mags. Link in bio.

The book is launched at Alium Gallery today accompanied by an exhibition of large scale limited-edition art prints available at the gallery in Copenhagen and internationally via the gallery’s website.

The exhibition will be on display at Alium from today and until the 22nd of December. Open Monday - Friday (09:00-16:00) at Frederiksberg Bredgade 1, 2000 Denmark.

@new_mags @aliumcph @jonasbjerrepoulsen @etuieditions @christiamandersen @thomdahl @jcliffordburns @charlesshafaieh #juhanipallasmaa #normarchitects #softminimalism

Bespokely designed for The Archipelago House, produced by Karimoku & Kojima Shouten. The lamp is composed of a wooden base and Washi paper shade, creating a naturally warm and non-directional source of light within any space. Sculptural, yet very functional - it becomes a beautifully, handcrafted hybrid between a piece of furniture and lamp. @karimokucasestudy @kojima_shouten #normarchitects #softminimalism

Living Room details at the PH House. The Coffee Table designed for Karimoku Case Study, has slight but precise spacing between each wooden element. Inspired by traditional Japanese temples, shrines and architecture, this piece allows for the light to travel through beautifully. @karimokucasestudy Photography by: @jonasbjerrepoulsen #normarchitects #softminimalism #karimokucasestudy

Produced sustainably using carefully sourced and selected wood from the furniture production of Karimoku in Japan, the bespoke Norm Book Box series is designed collaboratively by Norm Architects, Karimoku Case Study and August Sandgren for the Archipelago House. @karimokucasestudy @karimokuofficial @augustsandgrendk #normarchitects #softminimalism #karimokucasestudy

Introducing the interior of The Archipelago House, Sweden. With inspiration found in both Nordic building traditions and a Japanese sensibility in aesthetics and craftsmanship, the Archipelago House has aimed to achieve the best of both worlds. A combination of Scandinavian coziness with warm textures and soft furniture while maintaining the elegance of Japanese decor. The bespoke furniture and designs is produced by our long-term Japanese collaborators Karimoku as part of the @karimokucasestudy with help from danish @augustsandgrendk and Japanese @kojima_shouten Photography by @jonasbjerrepoulsen #normarchitects #softminimalism

Cozy and homely feels at The Audo in Nordhavn, Copenhagen. @the_audo Photography by @vaernis_studio #normarchitects #softminimalism

A subtle, considerate approach to signage and lighting means that both act as simple and rational space-defining features. From the Menswear department in Alsterhaus, Hamburg. #normarchitects #softminimalism

The majestic PH House north of Copenhagen has undergone yet another update to its interior design. Drawing on natural references, the walls have been repainted, build-in shelving and new kitchen units in warm oak have been installed, and our recent furniture designs for @karimokucasestudy offer a warm, contemporary feel to the space. Kitchen and bathroom design in collaboration with @koebenhavns_moebelsnedkeri #normarchitects #softminimalism #koebenhavns_moebelsnedkeri

Scandic-Bohemian feels and barefoot luxury is found in Seaside Abode, a coastal home in a quiet and secluded corner of Denmark. #normarchitects #softminimalism

The Gjøvik House consists of six overlapping and interconnected blocks that create a “broken-plan" layout of nooks. The facade cladding will eventually fade and blend in with the surrounding landscape with its silvery look. #normarchitects #softminimalism

The Eave collection, designed for @menuspace, makes for a welcoming fusion sofa and bench to bring a homely aesthetic to new territories. Set on slender metal legs for a light expression, the functional design piece gives easy access to the floor for cleaning. #normarchitects #softminimalism #menuspace

Located north of Copenhagen, the Village School House follows our guiding principle of finding balance in design, unifying old and new in a thoughtful manner. #normarchitects #softminimalism

A sneak peek of ‘The Reinvention of Forms’: the first monograph by Norm founder Jonas Bjerre-Poulsen presents a striking collection of his cinematic compositions. The book is available for pre-orders via New Mags website (link in bio) @jonasbjerrepoulsen @etuieditions @new_mags #normarchitects #softminimalism #etuieditions

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