Client: New Mags
The calm subsides when entering the new flagship store of New Mags located in an exclusive area of the old City of Copenhagen; Ny Østergade. Taking inspiration from traditional libraries, the space heroes the unique and carefully curated coffee table books, allowing them to serve as artworks on equal footing with selected sculptures and objects. Natural materials like oak wood and golden sandstone act as the tranquil framework as you immerse yourself in the meaningful, the beautiful, the big, the small, the weird, and the essential books. Books that remind us of what we love and what is important, what we have been, what we are and what we can become. A stimulating clash of materiality, form and function creates this dynamic space, embracing the essence of New Mags as a brand, while showcasing the protagonist of the space – the curated coffee table books – in a warm ambience with room for contemplation amidst unique artworks.