Ground Collection

Inspired by the textures and colors found in the natural world, GROUND collection by Norm Architects & Massimo Copenhagen seeks to evoke a profound sense of home and belonging – serving as a tribute to simplicity and tranquility, seamlessly merging understated beauty with exceptional craftsmanship.

Location

Copenhagen, Denmark

Photography

Irina Boersma

Category

Design

Year

2025

 

Inspired by the textures and colors found in the natural world,  GROUND collection by Norm Architects & Massimo Copenhagen seeks to evoke a profound sense of home and belonging – serving as a tribute to simplicity and tranquility, seamlessly merging understated beauty with exceptional craftsmanship.

Drawing from these earthy tones and subtle hues reminiscent of diverse landscapes, the collection transforms interiors into inviting and harmonious sanctuaries, and with a focus on tac- tile comfort and enduring quality, the rugs are designed to anchor spaces in calmness and warmth, creating a sensory experience that resonates on every level.

The humble rug is designed to feel at home wherever it is placed. It doesn’t demand attention but rather sits comfortably within the space, serving as a foundational element that ties everything together.

The colors and textures within the collection are inspired by earthy tones and subtle hues that reflect the diverse landscapes of our living environment. By incorporating these elements into our designs, we aim to create a space that feels inviting and harmonious – where the presence of nature is palpable, promoting a sense of connection and well-being.

Ultimately, the aim of the collection is to offer a design element that not only enhances the visual appeal of a room but also contributes to a sense of balance and harmony within the interior environment.

Index

Ground Collection