Much like human well-being, the essence of Norm Architects’ work is found in balance—between richness and restraint, between order and complexity. Each project—whether architecture, interiors, design or creative direction—is imbued with the same intrinsic quality: a simplicity that carries bigger ideas. Guided by the body and mind rather than by trends or technology, our projects explore ideas that not only look good but that also feel good: Architecture becomes thoughtful, minimalism acquires softness and visual matter assumes haptic qualities. Our work is sharp and crisp and exudes, tacitly, our focus on quality, details and durability.
Situated in one of the oldest streets of Copenhagen, Denmark, we respect our context and build on the traditions of Scandinavian design—of timeless aesthetics, natural materials and upholding Modernist principles of restraint and refinement. Through exploring what it is that heightens the human senses regardless of personal preference, our projects strip spaces, objects, ideas and images back to their simplest form. Our expertise lies in finding the balance—when there’s nothing more to either add or take away.
Katrine is responsible for tying together the firm’s many disciplines into one cohesive approach. As managing director, Katrine works across platforms and geographical borders to ensure that projects are developed and delivered at their full potential. With a background at renowned branding and communication agencies in London and Copenhagen, Katrine’s previous work with international corporations has instilled in her a deep intuition into the nature of building client relationships and collaborations. At Norm Architects, she leverages her experience and skills to create tailor-made client experiences and project management processes.
Jonas is an architect and founding partner at Norm Architects with over a decade of experience as an architect, designer, art director and photographer. Jonas shares his passion for phenomenology—the philosophical study of human experience—and striking spaces, objects and images with clients that range from established design brands to international magazines and private homeowners. Trained at both The Royal Danish Academy of Fine Arts and Copenhagen Business School, Jonas mixes business-oriented and strategic thinking with the conceptual thoughts and visions that bring creative projects to life. ‘I have a strong vocation for creating thoughtful projects that make a difference and stand out in an understated, refined manner,’ he says of his work, which has won awards including the Red Dot, IF Design Award, Design Plus Award and Good Design Award.
Kasper founded Norm Architects together with Jonas Bjerre-Poulsen in 2008. Combining a strong intuition for shapes and details with extensive technical insight, Kasper leads Norm Architects’ furniture and product design projects, such as those for Danish design brands Menu and &tradition. Trained at The Royal Danish Academy of Fine Arts and, later, in the studio of industrial designer Ole Palsby, Kasper’s products and furniture pieces are an integral part of the firm’s design process and portfolio. “When we succeed in building on the past while looking forward,” he says of his motivation; “we truly feel like we’ve arrived.”
As head of architecture at Norm Architects, Linda works to shape each space with a story. Conceiving narratives for each project, Linda adds intention to aesthetics by working within the framework of certain questions: How do certain spaces evoke distinct behaviours and emotions? What are their perceived qualities? How do we become aware of this and use them purposefully? Her approach has been shaped from a decade of experience in the fields of architecture, communication and as a lecturer at The Royal Danish Academy of Fine Arts. ‘Architecture that is strengthened by the life carried out within it. That, to me, is success,’ she says of her work.
Before founding his own studio, Peter was the Creative Director at Wagas Group and worked at Neri & Hu for half a decade prior to that. In his years of experience in China, he has been responsible for building and designing many restaurants, cafés, hotels and private residents including the Baker & Spice on Anfulu, the Mi Thai restaurant, which was mentioned in the China Michelin Star guide, as well as Le Meridian hotel in Zhengzhou.
Trained at The Royal Danish Academy of Fine Arts, Frederik’s focus is on furniture and product design, working with a large range of our domestic and foreign clients. With a functional and minimalist approach, he creates coherent collections as well as unique exhibition pieces in close collaboration with our clients – always striving to design characteristic and iconic products. Frederik has both domestic and foreign experience, working in Japan and doing more than 2 years of consultant work for Georg Jensen.
Trained at VIA Design School, Linnea’s talent lies in furniture design, connecting the furniture and the spaces surrounding it. At Norm Architects she contributes with an aesthetic eye on the tactility of materials and sculptural designs. With an acute sense of detail and a passion for working conceptually, Linnea helps make aesthetic spaces come to life through colours, materials and shapes, always with great attention to detail and striving for people to enjoy and fall in love with them. “I also have a big passion for styling; adding that last stroke of details to a room” she adds.
Trained as an architect Sofie worked abroad for 7 years, gathering a wide range of international experience in retail, office, residential, restaurant and hospitality design. Prior to joining Norm she worked at Neri and Hu for 3 years and continued on to work independently, in charge of the de- sign and execution of several restaurants and residential projects. At Norm Sofie is lead architect and reponsible of bringing projects from concept design to completion.
Natasha is responsible for making our visions come to life. With a technical background from the Faculty of Architectural Engineering at BME University in Budapest, her job consists of general architectural work, while also assisting senior architects on construction drawings and the detailing of bespoke interior elements. Natasha is the link between architects, designers and building engineers, making our plans and ideas a reality while overseeing the compliance of regulations. Originally from Moldova, Natasha has studied and worked abroad in Hungary and Chile, before settling down in Denmark and joining Norm Architects in August 2017.
With a bachelor degree in architecture and a master degree in furniture design, Aviaaja combines the skills and methods she has acquired on both scales and is passionate about creating an overall connection between the two. She’s driven by incorporating the storytelling in her work; stories that are told in a subtle and unobtrusive way with focus on aesthetics, form language, natural material combinations and tactile surfaces. Aviaaja has worked in different fields, spanding from architecture to exhibition and furniture design – competencies that she use in her work at Norm Architects.
As part of the design team at Norm Architects, Nicolaj works with furniture and product design. With an urge to draw furniture pieces that are not only aesthetically beautiful, but also functional and timeless, Nicolaj greatly considers the lifespan of the form language and durability of the materials used, while also favoring sustainable production methods. Trained at Aarhus School of Architecture, he has developed his core values within architecture and design, and has later applied these in his work for multiple companies and design firms in Copenhagen. As a furniture designer with an architectural background he is able to see the bigger picture and create furniture pieces as everyday objects rather than statement pieces. At Norm Architects he strives to create memorable yet simple, functional and tactile design that last.
Trained as an architect, Qing has been working on large-scale projects such as renovations of historical buildings, industrial compounds, ancient Chinese towns and villages, at the Office of Urban Renewal of UDG Shangai HQ. Working as an architect and interior designer in Shanghai, she has refined her design aesthetics and skills through various commercial and residential projects. Qing is passionate about unfolding the unique cultural value related to each case. At Norm Architects, she’s responsible for realising projects – from concepts to detailed drawings.
Monica is our in-house copywriter and photographer, working with clients to produce visual and written content for various mediums. With a background in photography and journalism, Monica has several years of experience contributing words and photos to various print and online media – from renowned, international clients such as Cereal Magazine and Condé Nast Traveller to niche Scandinavian magazines, covering stories within architecture and design, lifestyle and travel.
Anett is our PR & SoMe coordinator, working on the company’s visual and verbal communication. With a bachelor degree in Marketing & PR management and a top-up bachelor degree in Brand Design, she has experience in content planning, event marketing and brand communication. At Norm Architects, Anett is responsible for assisting online and printed publications, maintaining company platforms, outlets and general presence, while also managing our Social Media channels.
With an Economic Master degree specialised in Corporate Finances, Csilla is responsible for the Finance and Administration department of Norm Architects, with a passion to solve problems and create structure behind all the creative world at Norm. She leverages her experience from international corporations to ensure that the company has the needed systems and financial transparency to provide an amazing customer experience. Csilla’s great attention to detail enables smooth cash-flow, tax submissions and salaries.
Sticks ‘n’ Sushi
Copenhagen Bike Company
KaDeWe Group – Signa
Design Within Reach
The Office Group
Von Lotzbeck Copenhagen
Elle Decoration UK
HiP award for workplace: high-back seating,
nominated for interior design of the year, AD Award,
jury at if design award,
nominated as spatial designer of the year, design awards,
archiproducts design award,
lyngby-taarbaek’s architectural award,
nominated product design of the year, design awards,
designer of the year,
nominated spatial design of the year,
wallpaper architect’s directory
architizer a+ award,
nominated for edida – elle deco international design awards,
best on archilovers, (nærvær and reydon grove farm),
nominated designer of the year, design awards, 2015, dk
architizer a+ award, 2015, nyc
good design award,
designer of the year, design awards
best restaurant interior in the world,
2014 – travel and leisure design award, nyc
best restaurant interior in the world,
2013 rbda, london
best european restaurant,
2013 rbda, london
jury at if design award
jury at if design award
good design award
cha design award
if design award,
nominated for formland design award
nominated designer of the year, bo bedre,
nominated formland design award,
design plus award,
nominated for design of the year, bo bedre
red dot award,