Norm Architects was founded in 2008. We work in the fields of industrial design, residential architecture, commercial interiors, photography and art direction.

Much like human well-being, the essence of Norm Architects’ work is found in balance—between richness and restraint, between order and complexity. Each project—whether architecture, interiors, design or creative direction—is imbued with the same intrinsic quality: a simplicity that carries bigger ideas. Guided by the body and mind rather than by trends or technology, our projects explore ideas that not only look good but that also feel good: Architecture becomes thoughtful, minimalism acquires softness and visual matter assumes haptic qualities. Our work is sharp and crisp and exudes, tacitly, our focus on quality, details and durability.

Situated in one of the oldest streets of Copenhagen, Denmark, we respect our context and build on the traditions of Scandinavian design—of timeless aesthetics, natural materials and upholding Modernist principles of restraint and refinement. Through exploring what it is that heightens the human senses regardless of personal preference, our projects strip spaces, objects, ideas and images back to their simplest form. Our expertise lies in finding the balance—when there’s nothing more to either add or take away.


Katrine Goldstein

Katrine Goldstein

Managing Director & Partner

Katrine is responsible for tying together the firm’s many disciplines into one cohesive approach. As managing director, Katrine works across platforms and geographical borders to ensure that projects are developed and delivered at their full potential. With a background at renowned branding and communication agencies in London and Copenhagen, Katrine’s previous work with international corporations has instilled in her a deep intuition into the nature of building client relationships and collaborations. At Norm Architects, she leverages her experience and skills to create tailor-made client experiences and project management processes.

Jonas Bjerre-Poulsen

Jonas Bjerre-Poulsen

Architect MAA & Partner

Jonas is an architect and founding partner at Norm Architects with over a decade of experience as an architect, designer, art director and photographer. Jonas shares his passion for phenomenology—the philosophical study of human experience—and striking spaces, objects and images with clients that range from established design brands to international magazines and private homeowners. Trained at both The Royal Danish Academy of Fine Arts and Copenhagen Business School, Jonas mixes business-oriented and strategic thinking with the conceptual thoughts and visions that bring creative projects to life. ‘I have a strong vocation for creating thoughtful projects that make a difference and stand out in an understated, refined manner,’ he says of his work, which has won awards including the Red Dot, IF Design Award, Design Plus Award and Good Design Award.

Kasper Rønn Von Lotzbeck

Architect MAA, Designer & Partner

Kasper founded Norm Architects together with Jonas Bjerre-Poulsen in 2008. Combining a strong intuition for shapes and details with extensive technical insight, Kasper leads Norm Architects’ furniture and product design projects, such as those for Danish design brands Menu and &tradition. Trained at The Royal Danish Academy of Fine Arts and, later, in the studio of industrial designer Ole Palsby, Kasper’s products and furniture pieces are an integral part of the firm’s design process and portfolio. “When we succeed in building on the past while looking forward,” he says of his motivation; “we truly feel like we’ve arrived.”

Kasper Rønn Von Lotzbeck

Linda Korndal

Architect MAA, Head of Architecture & Partner

As head of architecture at Norm Architects, Linda works to shape each space with a story. Conceiving narratives for each project, Linda adds intention to aesthetics by working within the framework of certain questions: How do certain spaces evoke distinct behaviours and emotions? What are their perceived qualities? How do we become aware of this and use them purposefully? Her approach has been shaped from a decade of experience in the fields of architecture, communication and as a lecturer at The Royal Danish Academy of Fine Arts. ‘Architecture that is strengthened by the life carried out within it. That, to me, is success,’ she says of her work.

Linda Korndal
Peter Eland

Peter Eland

Architect MAA & Associate Partner

Before founding his own studio, Peter was the Creative Director at Wagas Group and worked at Neri & Hu for half a decade prior to that. In his years of experience in China, he has been responsible for building and designing many restaurants, cafés, hotels and private residents including the Baker & Spice on Anfulu, the Mi Thai restaurant, which was mentioned in the China Michelin Star guide, as well as Le Meridian hotel in Zhengzhou.

Frederik Alexander Werner

Frederik Alexander Werner

Designer and Associate Partner

Trained at The Royal Danish Academy of Fine Arts, Frederik’s focus is on furniture and product design, working with a large range of our domestic and foreign clients. With a functional and minimalist approach, he creates coherent collections as well as unique exhibition pieces in close collaboration with our clients – always striving to design characteristic and iconic products. Frederik has both domestic and foreign experience, working in Japan and doing more than 2 years of consultant work for Georg Jensen.

Linnea Ek Blaehr

Interior Designer

Trained at VIA Design School, Linnea’s talent lies in furniture design, connecting the furniture and the spaces surrounding it. At Norm Architects she contributes with an aesthetic eye on the tactility of materials and sculptural designs. With an acute sense of detail and a passion for working conceptually, Linnea helps make aesthetic spaces come to life through colours, materials and shapes, always with great attention to detail and striving for people to enjoy and fall in love with them. “I also have a big passion for styling; adding that last stroke of details to a room” she adds. 

Linnea Ek Blaehr

Natasha Cuconescu

Constructing Architect

Natasha is responsible for making our visions come to life. With a technical background from the Faculty of Architectural Engineering at BME University in Budapest, her job consists of general architectural work, while also assisting senior architects on construction drawings and the detailing of bespoke interior elements. Natasha is the link between architects, designers and building engineers, making our plans and ideas a reality while overseeing the compliance of regulations. Originally from Moldova, Natasha has studied and worked abroad in Hungary and Chile, before settling down in Denmark and joining Norm Architects in August 2017.

Natasha Cuconescu
Monica Grue Steffensen

Monica Grue Steffensen

Copywriter, PR & Junior Photographer

With a background in photography and journalism, Monica is our in-house copywriter, photographer and PR, responsible for producing newsletters, writing project descriptions, setting up press releases, while also managing press and social media activities. She assists with photography, graphic assignments and content creation for the studio as well its clients.







Sticks ‘n’ Sushi

Copenhagen Bike Company





Design Within Reach

Kinfolk Magazine

Wallpaper Magazine



Paper Collective


The Office Group


HNI Group

Rum Magazine

Von Lotzbeck Copenhagen


Sørensen Leather


Studio MK-27

Dwell Magazine

Elle Decoration UK





HiP award for workplace: high-back seating,
2018, us

nominated for interior design of the year, AD Award,
2018, de

jury at if design award,
2018, germany

nominated as spatial designer of the year, design awards,
2018, dk

archiproducts design award,

lyngby-taarbaek’s architectural award,
2017. dk

nominated product design of the year, design awards,
2017, dk

designer of the year,
design awards,
2016, dk

nominated spatial design of the year,
design awards,
2017, dk

creative circle


wallpaper architect’s directory

architizer a+ award,
2016, nyc

nominated for edida – elle deco international design awards,
2016, it

best on archilovers, (nærvær and reydon grove farm),
2017, it

nominated designer of the year, design awards, 2015, dk

architizer a+ award, 2015, nyc

good design award,
2015, chicago

designer of the year, design awards
2014, dk

best restaurant interior in the world,
2014 – travel and leisure design award, nyc

best restaurant interior in the world,
2013 rbda, london

best european restaurant,
2013 rbda, london

jury at if design award
2013, germany

jury at if design award
2012, germany

good design award
2012, chicago

cha design award
2012, london

if design award,
2012, germany

nominated for formland design award
2012, dk

nominated designer of the year, bo bedre,
2011, dk

nominated formland design award,
2011, dk

design plus award,
2010, germany

nominated for design of the year, bo bedre
2009, dk

red dot award,
2009, germany

Web design & graphic design :
Aurélien Stein

Logotype :
Atelier CPH